How Promotional Products Can Help Charities Retain Donors and Increase Donations

One of the biggest things I hear from charitable organizations these days, is that it’s getting harder and harder to get new donors and even more difficult to keep the ones they already have. Most fundraisers and non-profit marketers share one major objective; to raise more money for the mission! Where do promotional products fit […]

How Promotional Products can be Used for Corporate Wellness Programs

Over the past few years, workplace wellness programs have become one of the most popular health initiatives for companies everywhere. One-third of Canadian employers have a formal health and wellness program in place now. According to a 2017 survey from the Conference Board of Canada. Nationwide, workplace wellness is now a $263 million industry. The […]

How to Grab the Attention of Millennials With Your Member Engagement Programs

In the Association and non-profit world, you will need to grab the attention of Millennials with your member engagement programs.   Millennials, by sheer numbers, became the largest cohort in the Canadian workforce last year. So, it’s crucial to understand what Millennials look for in Associations and in life to plan your programs accordingly. According […]

Trade Shows and Promotional Product Strategies To Help Leave a Lasting Impression

Tradeshows are the best, most economical way to gain competitive knowledge, compare products and learn what is hot and what is not. Organizations can stay current, sell products, meet new contacts and take orders.  The great thing about a trade show is that all of this takes place under one roof. So, what does your […]

Is There Really Such a Thing as the RIGHT Product?

Is there Really Suck a Thing as the Right Product

Recently, I spent an evening with a friend of mine who is VP of Products for a software company in Ottawa. Since we are both passionate about marketing and the evolution of the marketplace, our discussion soon turned to the promotional industry. We wondered if it might be becoming obsolete for the new generation of […]