28 of the Best Promotional Products for 2024

Promotional products are a fantastic way of boosting brand identity while also facilitating customer loyalty and goodwill. Partnering with a respected promotional products company can bring visibility and recognition to your brand.

Who doesn’t love some free swag? A recent US promotional products study tells the story: all ages (18-65+) vote promotional products as their favorite form of advertising. Most consumers appreciate a company that hands out freebies, and they’ll also be able to show off your company logo to all sorts of new potential customers. It’s truly a win-win for everyone.

But there are so many options in the realm of promotional products these days that it can be hard to pick just one (but who says you need to choose only one?). Whether you’re looking to give away promotional items locally in Toronto or distribute them at trade shows around the world, Brymark is here to help.

Let’s narrow down some of the best types of promo products available this year, so you can deliver your brand’s message, build brand recognition, and deliver some of the best-selling promotional products to your loyal fans.

Hugo Boss® A5 Conference Folder with promotional product logo.
Hugo Boss® A5 Conference Folder holds documents, business cards, and writing instruments.
Aviana™ Journey Glass Bottle with a white silicone grop on the bottom 50% of the bottle and a company logo on the glass.
Aviana™ Sustainable Journey Glass Bottle, 20 OZ.

Trend #1: Sustainable Products

With increasing awareness of environmental issues, there’s a growing demand for sustainable promotional products.

Companies are opting for eco-friendly materials for their promotional giveaways, such as recycled plastics, bamboo, organic cotton, and biodegradable options.

These health and wellness promotional products not only demonstrate a commitment to sustainability but also resonate with environmentally conscious consumers who value their own health and wellness and that of the planet.

From high-end reusable water bottles and tote bags to bamboo notebooks and recycled plastic pens, sustainable promotional products offer a practical and environmentally responsible way to increase your brand exposure.

The uni-ball® Jetstream Recycled Ocean Plastic Pen in teal. This image shows three angles of the pen.

Recycled Ocean Plastic Pen

Pens are among the most popular promotional items, and this one is made from recycled marine plastic waste and empty disposable contact lens cases. It is equipped with the world's first revolutionary, newly developed ink that provides an addictive, smooth writing experience.

An Alentejo recycled cotton tote with cork bottom, one of the many bags and totes that Brymark can customize in Toronto.

Recycled Mini Tote

Endlessly reusable for shopping, errands, or bagged lunches, this mini-tote easily packs away into itself for a compact and practical promotional product. A promotional custom tote bag is also a great way to hand out even more promo products at trade shows and at job fairs!

A grey Kaya Recycled PU and Bamboo Journal. This eco friendly journal can have your logo with color print silkscreening.

Recycled Bamboo Journal Book

Beautifully designed, this 80-page eco-friendly journal comes complete with an elastic closure, ribbon page marker, pen loop, and a back paper document pocket. Perfect for personal use or as a welcome-to-the-team gift for remote workers, this journal offers a great way to market your branding.

Bamboo Bloc Phone Stand

Tone-on-tone engraving adds a touch of flair to this stylish, earth-friendly perch for your phone. The sleek and minimalist design adds a touch of sophistication to any desktop or bedside table, and its sturdy construction ensures durability that will last.

Mini Lip Moisturizer

Say goodbye to dry, chapped lips and hello to a luscious, moisturized pout. Whether you're braving the elements or simply seeking everyday hydration, this mini lip moisturizer is a popular promotional item that anyone can enjoy. Made of all-natural beeswax and soothing aloe, this gentle, paraben-free lip moisturizer is among the more practical and unique promotional products.

Cork Bottom Ceramic Mug

Custom mugs and drinkware are a staple for promotional products, and for good reason. They offer the perfect canvas for any budget, from a simple one-colour logo to etching and intricate printed designs. With this cork-bottom ceramic mug, you can ditch your disposable cup and switch to an eco-friendly promotional item that proudly shows off your business logo.

Circular LED light clip on for Laptops and mobile devices.
The Look at Me Laptop LED light is perfect for lighting you up on laptops and mobile devices.

Trend #2: Cool Technology & Accessories

In today’s tech-savvy world, promotional products incorporating the latest technology and accessories are gaining popularity. Tech-themed promotional items appeal to a wide range of audiences, particularly millennials and Gen Z consumers who are navigating college.

These products offer functionality, convenience, and a modern aesthetic, making them highly desirable as promotional products. By aligning your brand with innovative technology and cutting-edge accessories, you can enhance brand visibility and appeal to tech-savvy consumers who value innovation and connectivity, whether they’re using tech accessories in the office or at home.

Wireless Charger

Perfect for trade shows or other events bringing in people from out of town, this 2-in-1 wireless charger and USB hub features a practical rubber finish with a fun light-up logo. Use it in the office or on the road to charge your Qi-compatible devices while also connecting up to 4 devices at the same time.

The Sealy® Electric Pulse Neck Massager in grey, showing 2 different angles of the neck massager that uses TENS frequency to massage.

Electric Pulse Neck Massager

Working hours on end at a desk does a number on your neck and posture, so offering a way to combat that is a great idea for your brand. This customized neck massager is one of the best promotional items for offering some relief and well-being to your customers or clients. It uses a TENS frequency pulse and has 12 massage settings.

Avalon Mouse Pad/Wireless Charger

Wireless chargers make popular promotional items - your brand can be the hero when someone inevitably leaves their charging cord at home. Combining a wireless charger with branded mouse pads is the perfect way to ensure your customers never go without power at their desk.

LCD Memo Board

Employees or customers can notes like a pro and rep your brand with this lightweight, reusable, paperless electronic memo board. The pressure-sensitive LCD writing surface displays lines of different thickness based on how hard you press. Easily erase the screen with a front button and use the anti-erasure lock to prevent accidentally clearing the screen.

The Addi Junior Wireless Speaker, shown in multiple colors and patterns and all showcasing a promotional logo to promote your brand.

Wireless Speakers

Perfect for those who like to bring a little music with them wherever they go, these wireless portable speakers are one of the best promotional products for all demographics. Multiple colors and patterns available, adding your logo to display company branding.

Screen Cleaner with Stylus Pen

Feeing whimsical? With this stylus ballpoint pen, put a big, bright smile on your new and potential clients' faces. The hair on this MopTopper is a long-lasting screen cleaner made of chenille microfiber. Emblazoned with your brand, this ballpoint pen is the perfect way to reach out to writers, students, and teachers who want a little fun in their day!

Customized branded clear Baseball Award on Langport Base.
Personalized awards make an exceptional gift or keepsake for baseball enthusiasts, tournaments, or special occasions.

Trend #3: Personalised Products

Personalization is an essential part of any popular promotional product, allowing brands and businesses to create meaningful connections with their target audience. 

Personalized products, such as custom-printed apparel, creative, customized gifts, and branded merchandise with individual names or messages, make recipients feel valued and appreciated. 

The best promotional products offer a personal touch and not only stand out from generic giveaways but also create memorable experiences that leave a lasting impression on recipients.

Bento Lunch Boxes

Fashionable design meets a traditional bento box that lets you carry your meals in style! This adorable lunch box is BPA-free and made from food-grade materials. The complete utensil set includes a fork, knife, and spoon that packs neatly into the box. With a leakproof lid and a moveable divider inside, this promotional product is sure to be well-used by any employees or clients who get their hands on it.

A blue baseball cap promotional product with a logo on the front for AJM.

Personalized Baseball Caps

Baseball is a beloved tradition that everyone, from kids to adults, can participate in, and baseball promotional products are a timeless and practical gift idea. This snapback hat features buckram laminated front panels with pro-stitch, pre-curved peak with 8 rows of stitching that helps keep its shape so your brand stays prominently displayed.

Space Dye Classic Crew

What better way to showcase your business’s branding than through customized apparel? This classic crew-neck sweater is made with soft, warm, and sustainable fleece, keeping you feeling your best all day long.

BeWell™ Cozy Comfort Socks in gray and navy with promotional logos.

Cozy Comfort Socks

These cozy, fuzzy socks are one of the more popular promotional items for a reason! Made of thick, super-soft coral fleece, they are perfect for lounging around home, reading, watching TV, or travelling.

Jersey bags in various shades of blur promoting a hockey team called the shooters.

Jersey Bags

Everyone needs a place to stash their stuff, so why not make it personal to your brand with this lightweight, custom jersey drawstring backpack? The exterior is perfectly primed for printing graphics and text. This drawstring bag is printed in high-definition sublimated printing to present your brand in all its four-colour process glory!

Moleskine® Smart Writing Set

This promotional product is perfect for new or potential customers who love the feel of handwriting but want a digital copy of their notes. The Smart Writing Set includes the Smart Notebook, with its recognizable Moleskine shape and ivory-coloured pages, together with an instant-access kit that gives you a digital copy of every handwritten page. Plus, every Smart Writing Set purchased helps fund the Moleskine Foundation's programs to provide quality educational experiences for marginalized youth and helps develop their creative and change-making skills.

3-Ball Par Pack with customized white golf balls.
3-Ball Par Pack with customized white golf balls. Perfect for your next golf tournament.

Trend #4: Outdoor Products

As the weather warms up and more people embrace outdoor activities and adventures, outdoor-themed promotional products become increasingly popular. Summer is always a great time to hand out outdoor promo items like barbeque sets, coolers, and beach supplies.

The best promotional items for the outdoors offer practicality, durability, and versatility, making them ideal for outdoor enthusiasts, nature lovers, and adventure seekers.

While custom promo apparel is always a popular choice for outdoor enthusiasts, there are so many more options available!

Collapsible Folding Wagon

A real workhorse, this collapsible folding wagon is the perfect promotional product for hauling gear to outdoor sporting events, trips to the park, or your garden on a Saturday afternoon. When you're done, it folds up for easy storage.

Barbeque Sets

Take charge of barbecue season with the Backyard Boss Gift Set. Perfect for the outdoors, the lantern light is perfect for nighttime grilling. Also included is the BBQ Grill Cleaner, which contours to your grill with use and makes a great alternative to wire brushes.

Mini Fan

Let your business keep everyone cool with this mini battery-powered fan. Soft blades fold up snugly into a cap, so this promotional product easily fits into any purse, bag, or pocket.

Camping Lantern-Style Flashlight

Light things up at the campsite or other outdoor event with this brilliant lantern-style flashlight. This compact flashlight is collapsible for maximum portability. Pull up on the handles to activate the light and create a great hanging loop. Choose from five colours and add your school, sports team, or business logo or message.

Outdoor Beach Rocker

This beach rocking chair makes a day by the water even more relaxing. Keep your cool with a mesh backrest and smooth, gentle rocking - yes, even in the sand! This travel-friendly seat delivers a smooth rocking motion on any surface, anywhere. Supported by a sturdy, powder-coated steel tubing frame, the padded armrests and mesh backrest provide additional comfort. The Eazy-Fold Technology makes opening and closing the chair a breeze and protects your fingers from getting pinched. And when it's time to pack up, the chair's integrated carry handle means no wrestling to fit it in a bag.

The glacier peak cooler backpack promotional item with branded logo on the front.

Glacier Peak Cooler Backpack

Backpacks bearing your branding are top promotional items, and this 18L adventure companion is the epitome of style and utility for outdoor escapades. Crafted from durable tarpaulin material. It offers cool storage with various zipper compartments and 3mm foam insulation in the main cooler compartment. Featuring hanging loops, reflective safety tape, elastic mesh bottle pockets, and an attached opener, it blends convenience and functionality. Heavily padded back and shoulder support, adjustable straps, a chest buckle, and an extra top handle ensure comfort on the go.

Trust Brymark With Your Promotional Needs

With so many possibilities, it can be hard to narrow down what promotional products your clients, customers, or employees will be drawn to the most. That’s where the experts at Brymark come in.

We make the customization process look easy! We’ve been in the promotional products industry since 1978, and we’re ready to put our expertise to work for you. We can help tailor the products to your exact audience so your brand will have the best chance of being seen for years to come.
Contact us and start a project today!