MARKETING SURVEY   



 



Would you mind helping us? Try this marketing survey and see how your marketing activity stacks up to others in your industry. You could also qualify for a FREE GIFT! The whole survey will take less than 10 minutes.

Before starting, don't forget to tell us how you found this Marketing Proficiency Survey:

A colleague

Ottawa Business Journal article

Trade or Industry Publication

White Paper

Speaking event

Association or Industry website

Search engine

Surfing the Brymark site

Surfing a Brymark Partner's site

Newspaper

Yellow Pages

Promotional Products Supplier



1. Are you currently a Brymark customer?

Yes

No

 

2. What type of marketing does your organization currently do and can you rate the effectiveness of each type of marketing from low (1) to high (5)?

Major Newspaper
Local Newspaper
Magazine
Radio
TV
Online Ads
Flyers
Web Site
Sponsorships
Contests
Coupons
Promotional Products

 

3. How would you compare to others in your industry?

We do more marketing than the average

We do about the average amount of marketing

We do less than the average

 

4. Do you track the results of your marketing?

Yes

No

 

5. Do you do any marketing-by-press-release?

Yes

No

 

6. Do you have regular company promotional events?

Yes

No

 

7. Does your company attend trade shows or conventions?

Yes

No

 

8. What is your annual marketing budget?

Less than $10,000

$10,000 to $25,000

$25,000 to $50,000

$50,000 to $100,000

More than $100,000

 

9. Do you presently use give-aways such as:

T-shirts/sweatshirts/polo shirts

Pens

Mouse pads

Mugs

Magnets

Golf gear

Key chains

Watches

Cameras

Tote bags

Decals/labels/bumper stickers

Caps/hats

Electronic gear

Other promotional products, please specify

 

10. Do you think promotional product give-aways with your company name on them is an effective, lasting way to market your organization?

Yes

No

 

11. If you are currently giving promotional products away or are contemplating doing so, how do you or would you deliver them?

Give them to existing clients

Give them to staff

Give them to suppliers

Give them to prospective clients

Use them in contests and draws

Give to qualified customers at events and trade shows

Use them for sponsorship events and donations

Use them for holiday and celebration gifting

Use them for product or partnership launches

 

12. What would you rate most important in a promotional products supplier, rating each applicable from low (1) to high (5)?

On time delivery
Fast delivery
Creative delivery solutions
Creative product selection
Creative call-to-action
Tracking, Research, Measuring ROI
Setting up an e-store
Media buys to support campaign
Total quality assurance
Other please specify

 

13. Do you co-promote with other firms?

Yes

No

 

14. Do you have an online store where you sell your branded promotional products?

Yes (Go to question 15)

No (Go to question 14b)

 

    14b. What is the main reason why you do not have an e-store?

    N/A

    No budget to invest in such a project

    No support to maintain an e-store

    No time to implement

    Does not fit our target market

    Other

     

15. Are you using a promotional company now that is not Brymark?

Yes

No

 

16. If yes, are you satisfied with that company?

Very satisfied

Somewhat satisfied

Not satisfied

Not applicable

 

17. If you are using a promotional company other than Brymark, would you recommend this company to others?

Yes

No

Not applicable

 

18. If you are using a promotional company other than Brymark, are you considering leaving that company?

Yes

No

Not applicable

 

19. Can we provide you with a free subscription to our Brymark.com Newsletter?

Yes

No

 

20. If yes, please tell us how you want to receive information:

First Name:
Last Name:
Email address:*
Position:
Organization:
By telephone:
By fax:
By post mail:

* Denotes required field

 

 

Thank you for participating in our Marketing Survey.

Copyright © Brymark Promotions Inc., Ottawa, Canada, 2004. All Rights Reserved.

 
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