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In May 2002, Corel's Product Management Team and Brand Manager were up against tight timelines in getting ready for crucial re-launch of CorelDraw Suite 11. The goal was to reach retail clients who buy Corel Draw products from computer stores, as well as the corporate purchasing managers buying new software for their enterprises.


A key priority for Corel was first sourcing the best suited carry bag, which had to match exactly with Corel's corporate branding. After a needs assessment and creative sessions that involved the Corel team, the chosen program utilized the highest quality bag, stuffed with cool, funky products geared towards drawing tools that were all branded with Corel's new identity. In order to meet Corel's time pressures, delivery involved 60% of the bags being air freighted from China to Ottawa, where Brymark's fulfillment team assembled the packages and the Quality Assurance team conducted a final quality check of every package to be sure they satisfied Corel's requirements. The packages were then delivered to the appropriate worldwide destinations on time and ready for deployment.


From an already close working relationship involving the launch of several worldwide products, the outcome of this project was a successful completion of production, fulfillment, and delivery requirements of a solution that followed Corel's strict branding guidelines and made a measurable impact on their target markets. As issues arose throughout the sourcing, planning, and five-stage fulfillment processes, Brymark briefed Corel staff and provided alternative solutions for the team to review and decide on.


 
 

 

Intermap Technologies has worked in more than 95 countries for government and private industries, undertaking some of the largest digital elevation surveys and mapping projects in history.


A highly personalized, long-term service award program taking into account the varied hobbies and interests of employees of all ages. The overall goal was to recognize valued employees in a unique manner and instill a sense of pride in their milestone achievements.


To recognize from 5 to 35 years of service, Intermap presented handcrafted jade & glass awards featuring Inukshuk; widely-regarded as a symbol reminding us of our dependence on each other and the value of strong relationships. To accommodate the broad and varied background of Intermap's work force, recipients were also invited to select a personal gift from a range of items, among them Oakley sunglasses, Swiss Army watches, entertainment systems, etc.


Recipients were visibly moved by the Inukshuk award, and genuinely overwhelmed when invited to choose a personal gift.


 

 

 

 

 



 

 


bitHeads was looking for a giveaway that would attract candidates at a large career fair by letting prospects know bitHeads was uniquely different.


A character based on bitHeads' corporate branding look (complete with briefcase) was custom-created out of foam. Attached to a wire extension, the caricature was playfully walked and bounced through the show by recipients.


bitHeads' walking foam character caused such a buzz that one of the City's leading papers reported about the ingenious promotional tool in its career fair coverage.


 
 
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