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In May 2002, Corel's Product Management Team and Brand Manager
were up against tight timelines in getting ready for crucial
re-launch of CorelDraw Suite 11. The goal was to reach
retail clients who buy Corel Draw products from computer stores,
as well as the corporate purchasing managers buying new software
for their enterprises.

A key priority for Corel was first sourcing the best suited
carry bag, which had to match exactly with Corel's
corporate branding. After a needs assessment and
creative sessions that involved the Corel team, the chosen
program utilized the highest quality bag, stuffed with cool,
funky products geared towards drawing tools that were all
branded with Corel's new identity. In order to
meet Corel's time pressures, delivery involved 60% of the
bags being air freighted from China to Ottawa, where Brymark's
fulfillment team assembled the packages and the Quality Assurance
team conducted a final quality check of every package
to be sure they satisfied Corel's requirements. The packages
were then delivered to the appropriate worldwide destinations
on time and ready for deployment.

From an already close working relationship involving
the launch of several worldwide products, the outcome of this
project was a successful completion of production, fulfillment,
and delivery requirements of a solution that followed Corel's
strict branding guidelines and made a measurable impact on
their target markets. As issues arose throughout the
sourcing, planning, and five-stage fulfillment processes,
Brymark briefed Corel staff and provided alternative solutions
for the team to review and decide on.

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